In the short time since they started out they Hype Means Nothing have managed to attract a wide range of fans and collaborators from across the world of celebrity - both in reality and fiction - with their individual concept. Each tee takes the idea of ‘celebrity’ and ‘hype’ and prods a little bit of well placed fun at it. Each premium printed tee features famous faces pretending to wear fashionable sunglasses by making glasses shapes with their hands, with a catalogue-esque description of real ‘hype’ sunglasses including their price, below.
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