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+ There's a style to the music.
+ There's a fashion to the words.

+ There's a seduction in the sound of Jay West, but what makes it provocative is all within the details.

+ The Jay West Perspective is romantic. The Jay West Aesthetic is tailored. The Jay West agenda is to INSPIRE. “Southern California’s Newest Buzzworthy Artist” is preparing a follow-up to the cult classic mixtape, “Drugs+Candy”. The table is set.

+ Say Grace.

Friday, December 10, 2010

Inspiration: Rappers in Suits

The Carter.

The Killer.

The King.

+ M E .

I've been trying to capture the right aesthetics for my new work.
The rap music that I love sold me dreams of luxury in excess.
I wanted to find something to capture that essence.
I don't think there's anything that says DECADENCE quite like a rapper in a suit.

The Big Idea

Living the dream.

I woke up in the morning with dark shades on. A lady friend arrives with a Five Guys cheeseburger, fries and a bottle of Moet. We're stunting kids, don’t try this at home.

The night prior ended with a BBM discussion with Wayne Mallory about our lives right now chasing a dream. The talk was lighthearted for the most part. Poking fun at ourselves and drawing parallels in our perils, the two of us noticed that we’re both beginning to feel the effects of our lifestyle.

I say, “The hours are long. The food is bad. But...The women are fine. The rewards are great”...and it begins to set in.

These conversations with my best friend and manager would soon set the scene for my next big endeavour.

C.F.P. soon come.

-The West Wing