...At least it should be for Enyce with Diddy most recent prized-buy. In the following video Puff announces the acquisition and latest addition to his "fashion empire". In 2003 Liz Claiborne bought the brand for 110 Mil. Diddy just got it for 20. With Many changes in consumer taste in recent years, the brand obviously felt some of the effects. Me and My bros. used to buy that shit back when we shopped at Marshalls and Burlington but that's been a minute ago now. Jigga just bought Artful Dodger and I have yet to see any of their wears that I would spend a buck on. I'm so curious to see what happens with Enyce and ALSO what now happens with Sean John for that matter. My guess, Sean John will become a more expensive and mature brand following the customers that made it pop to begin with and Enyce will capture a younger audience. Sean John becomes like a Calvin Klein (he's already got underwear) amd Enyce will be like a RocaWear or something. This is just guessing. I ain't studied none of this.
anyway, heeeeeeres Diddy!
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