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+ There's a seduction in the sound of Jay West, but what makes it provocative is all within the details.


+ The Jay West Perspective is romantic. The Jay West Aesthetic is tailored. The Jay West agenda is to INSPIRE. “Southern California’s Newest Buzzworthy Artist” is preparing a follow-up to the cult classic mixtape, “Drugs+Candy”. The table is set.


+ Say Grace.

Monday, November 24, 2008

Death of Auto-Tune




ITS ALIVE!!
ITS ALIVE!!

We can Blame T-Pain for being the Dr. Frankenstein of this “movement” and bringing the Auto-Tune back to life but Pop Music’s townspeople are definitely the culprits in their own torment. There is a love/hate thing going on with that vocoder sound and you can’t let go. After T-Pain bought us all drinks we were under his influence. No denying it, players. What’s that you say? You don’t have a song on your i-Pod when Lil Wayne freaked it? So I’m guess that even on today, (Nov. 24th ) You’re not planning on copping kanYe West’s opus of pain, “808’s and Heartbreaks”, laden in the computerized croon that has been oh so popular in the last 2 years. Please who are you kidding?! Even Diddy is working on a new album and he will be giving T-Pain royalties because…well…its gonna be all AUTO-TUNE. Read all about it>>>

Face it folks, auto-tune deserves feature credits if not more. Its more than the chopped-and-screwed era. This is the lifeblood of several radio hits. Don’t let me give you guys any ideas but remember when lots of people dropped remix albums (like Destiny’s Child and P. Diddy or JD)? Well, I wouldn’t be to shocked to see artists begin putting out “Auto-Tuned versions” of their singles. Auto-Tune has had a better year than Lil Wayne! For that matter, Auto-Tune has gotten more features than T-Pain himself because even on songs where the two aforementioned artists are absent you may still find our friend, the monster, the friendly vocoder.

Hip-hop purists criticize raps acts for the over-saturation of the sound but its bane is also what keeps it thriving. I’ll say, hating auto-tune is an exercise in futility, if you truly do hate it. Katt Williams put it to us so eloquently a few stand-ups ago when he discussed the need of haters. Not that disliking auto-tune is innately a hate crime but these days kids call you a hater for not liking what is popular. For example, I am not a fan of Swagger This or Swagger That but I keep that opinion amongst like-minded people (like the readers of Cali.Co.Cool) who know that I’m too cool to ever hate, its just my opinion. Common said on Like Water For Chocolate, “If I don’t like, I don’t like that don’t mean that I’m hating”. But I digress, this was not to be a post about the regression of slang (i.e. SWAGGER and HATING/ HATERS). I said all that to say that even in the 48 Laws of Power it mentions the need of having enemies and courting attention at all costs. The Auto-Tune is so popular in part because so many people speak ill of it. Those people simple look like haters and the user of the Auto-Tune looks like the underdog millionaire in the end. People will like it until its no longer relevant so this mixtape is kinda just for laughs. (damn, did I really say all of that to lead up to this) “Death of The Auto-Tune” takes some of the most gully hip hop records and throws some t-pain on them shits but its just for shits and giggles. Performed by none other than Roger Riley and Teddy Troutman (you read that right). I’m not gonna give a review of the mixtape, I’ve listened to like half of it and the shit is just humorous. Go Fetch>>>

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