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Monday, December 1, 2008

Alexander McQueen for PUMA





The ManCat

CONCEPT: "The ManCat is the icon of the Alexander McQueen and PUMA collaboration. This dynamic visual depicts the fusion of the man, Alexander McQueen and the Animal, PUMA. Acting as a pivotal creative reference, The ManCat is a physical metamorphosis that symbolized the collaboration. Under the art direction of Alexander McQueeen, world-renowned fashion photographer Nick Knight created the ManCat image. The duo created an amalgamation of two distinct, iconic brands that symbolizes the birth of a new entitiy".




FURTHERMORE:



"The collection inspiration is derived from human anatomy, specifically the human foot…For Autumn/Winter 08 the study of anatomy evolves with the exploration of vascular structures as well as spine inspired elements."



go fetch>>>


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